Always enjoy reading recaps on a design process. I particularly liked this:
We didn’t have beta testers sign NDAs or demand first-borns to get access to the early builds. How on earth did we keep something under wraps for so long?
We asked people politely not to share it with the world. It’s really not that hard. Don’t send betas to douchebags. Politely ask people not to blog about it. Done.